"If price comparisons are that much of a problem, there are far bigger issues with your business than any ill-conceived foray into online will ever solve. The problem with most retailers is they are still addressing the basics of the online customer experience, and getting the fundamentals right has been critical to the success of all multichannel retailers. Multichannel isn’t easy but it’s not complicated either, and it’s also not an option – multichannel is a must if you want to survive in retail."
Grant Arnott - PowerRetail
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