Wednesday, September 14, 2011

Brick & mortar multichannel FTW says Swinburne Uni

"New findings show that Australians purchase online more frequently than customers in other countries, spending on average $206 a month. They are also avid window-shoppers, who increasingly conduct their research online but still buy from bricks and mortar retailers.... Multi-channel would seem the way to go both in terms of providing consumer information to assist shoppers in their purchases and then providing the means for shopper to easily purchase either on or offline. Good up-to-date information on in-store inventory and the ability to order goods not in stock would also seem to be important"

Neha Kale - PowerRetail

Read the Full Article.