"Up til now, many retailers have expressed concern that the appearance of smartphones in-store is reducing their sales potential, as these consumers were assumedly less likely to purchase from that retailer if they had access to easy price comparisons and product alternatives in the palm of their hands. However, this survey shows that this belief is likely to be a fallacy, with smartphone shoppers being 14 percent more likely to purchase in-store than non-smartphone users."
Campbell Phillips - PowerRetail
Read Campbell's full report on PowerRetail.
