"Luke Ryan had worked in sales and marketing for two years in Sweden when he began forming a plan for a new online retail start up. At the time, he met his business partner Asa Nystrom, who was able to take on the buying role required for the concept... Unfortunately, the downside of putting an online retail store together in a flash is that consumers may not know to look for it. Ryan points out that this has been the case so far with Details by Sven, but with the right marketing mix, this should soon change."
Cambell Phillips - PowerRetail
Read Cambell's full article on how online retail is all in the details using an upstart etailer as his example. We all need to remember that the old saying "build it and they will come" is a long way from the reality of building traffic and enhancing conversion rates - something all online retailers need to maintain focus on, especially the new ones!
