"For quite some time, ASUS' Republic of Gamers motherboards have been the standard for which all others have been measured. Not only becasue of the branding and traditional red and black theming, but because the ROG brand is continually evolving to meet the needs of the target market.
At one point the ROG boards were limited to a single board in ASUS' product stack. But now you get a whole silo full of boards that meet the needs at each price point and form factor. Be it as support for Intel or AMD in both the extreme and mid-ranged segment, ASUS has the gamer covered...
There is no mistaking an ROG product on the shelf. The blood red color is unique to the ROG brand. The front side of the packaging is a bit minimalistic, with the Republic of Gamers logo at the top left and the motherboard name right across the mid section of the box"
ccokeman - OverclockersClub (full article). Learn more about the ASUS Maximus Motherboard lineup.