Wednesday, September 5, 2012

Blokes Whom Shop Online Want Less Choice Reports A Recent Survey

"Australian pre-shopping portal, Lasoo analysed the online behaviour of 11,320 people at leading Australian online retailers, including Myer, Big W and Target. Lasoo found that men consider 34.8 percent fewer purchase alternatives compared to women. Yet, despite less scrupulous research, the study found that men were only 7 percent less likely to make a purchase than women following online browsing. This research followed an Australian study that revealed men were outspending women online."

Jessica Benton - PowerRetail

Read Jessica's full commentary on PowerRetail.