Wednesday, October 19, 2011

Bridging the gap between online & in store for multichannel players

"Online retail is fast becoming a customer’s preferred shopping method. But there are limitations. Bared, a Melbourne based footwear brand, is trying to bridge the gap between in-store and online by allowing customers to book a Skype appointment to help them shop."

Natasha Sholl - PowerRetail

Read the report on leveraging technology to provide an 'in store' experience for online shoppers.