"While you could go and buy a whole roll on eBay, you are stuck to a single color, need a controller if they are RGB, and also need to wire it all up nice and cleanly. For a bit of a cost, BitFenix does all the work for you and makes it very easy for anyone using a steel chassis to mount in tons of light. It is not permanent, so if needed to be moved or adjusted it can be, and all you have to do is pop open a plastic box and click them into place and enjoy."
Chad Sebring - TweakTown.
Bitfenix Alchemy 2.0 Magnetic LED Strips review by TweakTown - Full review.