Wednesday, July 30, 2014

Using Deliveries As A Sales Multiplier Discussion On Power Retail

"Yesteryear’s school of thought (which may still be highly prevalent among the slow movers of today), was that fulfilment is necessary, but dull. It was simply something a retailer should do in order to meet customer demand. It was also something that was very much thought of as ‘after the fact’ in the purchasing process. As a result, retailers concentrated on engaging content, great search and using merchandising to drive a rich digital experience. Under this paradigm we saw shipping and returns relegated – quite literally – to footnote status in the UI hierarchy. Today’s connected consumer doesn’t see it that way however, and the very best retailers have latched onto that fact, selling fulfilment to boost sales."

Andy Powell - Power Retail.

Shipping and logistics - 'Using Deliveries as a Sales Multiplier' discussion by Power Retail - Read the full article.